Toto Wolff Preparing to Sell Shareholding Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to historic achievements in F1

Toto Wolff is engaged in final negotiations to offload part of his ownership stake in the Mercedes Formula 1 team.

This transaction values Mercedes at £4.6bn – a record for a Formula 1 squad – following the McLaren team was appraised at £3.5bn in an adjustment to ownership structure in September.

Wolff, who owns one-third of the Mercedes F1 operation, plans to divest a stake in the region of five percent.

The 53-year-old will remain as team boss and CEO should the deal proceed.

Ownership Breakdown

Remaining partners in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who both hold one-third of the company.

An official representative said: "We will be making no official statement on the matter. The management structure of the team will remain unaltered, and each shareholder are fully committed to continued achievements of the brand in F1."

Valuation Increase

The deal signifies a substantial rise in value of the Mercedes team after Ineos bought its share for £208m in 2022.

This surge reflects the growth in valuations of Formula 1 outfits recently due to the increasing appeal of Formula 1 globally.

This trend was evident with the box-office performance of the F1 movie featuring Hollywood star Brad Pitt, which debuted in summer 2023 and earned over $630m (£458 million) at cinemas worldwide.

It is the actor's top-grossing film and the highest-earning sports movie to date.

Present Standings

Mercedes are second in the team standings, trailing McLaren Racing, with three Grands Prix remaining this season.

Mercedes' primary racer British driver George Russell has secured victory in two of the 21 grands prix so far and is fourth in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a unprecedented eight straight constructors' championships and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

Christopher Marshall
Christopher Marshall

Emma Hartley is a London-based design writer and curator, passionate about exploring the intersection of technology and art.